Free Tools
Tools built for eCommerce brands.
Calculators, planners, and checklists to help you make smarter decisions about your Amazon, Shopify, and advertising strategy.
Start here: understand your margins by channel
Amazon Unit Economics
Full per-unit cost breakdown: COGS, referral fee, FBA, returns, and ad spend. See operating profit vs net margin.
Use toolShopifyShopify Unit Economics
Calculate true profit per unit: COGS, shipping, payment processing, returns, and ad spend. Operating vs net margin.
Use toolTikTokTikTok Unit Economics
TikTok Shop margins: referral fee, payment processing, fulfillment, affiliate commission, and ad spend per unit.
Use toolROAS Calculator
Calculate your return on ad spend instantly. Enter your ad spend and revenue to see ROAS, net profit, and break-even point.
Use toolAmazonFBA Fee Calculator
Estimate your Amazon FBA fees, referral fees, and net profit per unit. Supports all major product categories.
Use toolShopifyShopify Profit Calculator
Calculate your true Shopify profit per unit after COGS, shipping, ad spend, and platform fees.
Use toolAdvertisingAd Budget Planner
Plan your monthly ad budget based on revenue goals, expected ROAS, and average order value. Includes 3-12 month projections.
Use toolOptimizationListing Audit
Score your Amazon or Shopify product listing across 23 optimization criteria. Get an instant grade and action items.
Use toolAmazonPPC Bid Calculator
Calculate your maximum CPC bid based on target ACoS, conversion rate, and selling price. Optimize your Amazon PPC campaigns.
Use toolAnalyticsLTV Calculator
Estimate customer lifetime value from order value, purchase frequency, and retention. See your LTV:CAC ratio and payback period.
Use toolAnalyticsBreak-even Calculator
Find your break-even point in units and revenue. Factor in fixed costs, variable costs, and ad spend to know when you profit.
Use toolOptimizationCVR Calculator
Calculate your conversion rate, revenue per session, and cost per conversion. Benchmark your store's performance instantly.
Use toolAmazonACoS & TACoS
Calculate your Amazon ACoS and TACoS instantly. See how ad spend relates to ad revenue and total sales with color-coded benchmarks.
Use toolAdvertisingBlended ROAS / MER
Calculate your Marketing Efficiency Ratio (MER) and blended ROAS across all channels. Factor in COGS for true contribution margin.
Use toolAnalyticsCAC & LTV:CAC
Calculate customer acquisition cost, estimated lifetime value, and LTV:CAC ratio. See your payback period in months.
Use toolAdvertisingBreak-Even ROAS
Find the minimum ROAS you need to break even on ad spend. See target ROAS at 20%, 30%, and 40% profit margins.
Use toolAmazonAmazon Keywords
Get real Amazon autocomplete keyword suggestions for any seed keyword. Copy individual keywords or export the full list.
Use toolAnalyticsBFCM Revenue Planner
Plan your Q4 revenue with a 13-week projection. Accounts for BFCM multipliers, discount depth, and ad spend ramp-up.
Use toolAnalyticsTariff & Duty
Estimate import duties by country of origin and product category. See total landed cost and margin impact.
Use toolOptimizationKlaviyo Email Revenue
Estimate monthly and annual email revenue based on list size, send frequency, open rates, and conversion metrics.
Use toolAdvertisingMeta Ads Testing
Calculate the minimum budget to test Meta ad creatives at your desired confidence level. See per-concept and total costs.
Use toolLet's Talk
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