Conversion Rate Calculator

Your conversion rate is the single most important efficiency metric for any eCommerce store. It tells you what percentage of visitors actually buy something. A small improvement in CVR can have a massive impact on revenue without spending a penny more on traffic.

Enter your total sessions (unique visitors, not page views) and total orders from the same time period. Monthly data gives the most reliable results. The calculator instantly shows your conversion rate and benchmarks it against industry averages.

Adding your total revenue unlocks average order value and revenue per session. Revenue per session is especially powerful because it combines conversion rate and AOV into a single metric that captures the total value of each visitor.

If you add your ad spend, you will see cost per conversion and ROAS. Cost per conversion tells you how much you pay to acquire each customer through advertising. If this number is higher than your profit per order, your ads are losing money.