Meta Ads
Meta ads built for the new signal environment.
Facebook and Instagram campaigns structured around your unit economics. CAPI and Klaviyo wired in for first-party signal. MER, not just ROAS.
What We Do
The scope, in plain English.
Account architecture
Testing -> scaling -> retargeting with budgets sized to your CAC, not platform defaults.
Creative testing cadence
New variations weekly. Hook tests, body tests, CTA tests. Variant winners promoted, losers killed fast.
CAPI + Klaviyo integration
Conversions API and Klaviyo set up correctly so Meta gets the first-party signal it needs to optimize.
Audience strategy
Broad targeting where it works, interest and lookalike layers where they don't. We don't religiously pick one approach.
MER-based reporting
Marketing Efficiency Ratio against total revenue. Branded-search lift and post-purchase survey data factored in.
Creative supply
Statics, videos, and UGC produced by our in-house team. Volume is the unsolved problem at most agencies. Not here.
How We Do It
3 steps. No mystery.
Audit + setup
Pixel, CAPI, Klaviyo flows, ad-account structure. We verify the plumbing before we touch a single ad.
Build + launch
Account rebuilt around testing -> scaling -> retargeting. Initial creative batch produced and shipped in week one.
Weekly cycle
Creative refresh, audience iteration, budget reallocation. MER reviewed against your blended target every week.
Why Us
What you actually get.
Creative on the same team
Statics and videos produced in-house. No creative-agency handoff. Test velocity stays high.
Signal stack actually wired
Most accounts run with broken CAPI or missing Klaviyo identifiers. We fix that on day one, then start spending.
MER over ROAS
Platform ROAS lies once you scale. We optimize against Marketing Efficiency Ratio across the whole top of funnel.
Frequently Asked
Questions we get a lot.
Free tools you might use
Meta Ads Testing
Calculate the minimum budget to test Meta ad creatives at your desired confidence level. See per-concept and total costs.
ROAS Calculator
Calculate your return on ad spend instantly. Enter your ad spend and revenue to see ROAS, net profit, and break-even point.
Ad Budget Planner
Plan your monthly ad budget based on revenue goals, expected ROAS, and average order value. Includes 3-12 month projections.
Blended ROAS / MER
Calculate your Marketing Efficiency Ratio (MER) and blended ROAS across all channels. Factor in COGS for true contribution margin.
CAC & LTV:CAC
Calculate customer acquisition cost, estimated lifetime value, and LTV:CAC ratio. See your payback period in months.
Also under Ads
Amazon Ads
Sponsored Products, Brands, Display, and DSP managed against TACoS targets that match your real margin. Branded defense, conquesting, rank campaigns, and weekly search-term hygiene.
Google Ads
Performance Max, Standard Shopping, Branded and Non-Branded Search, YouTube, Demand Gen, and Merchant Center managed as one funnel. Often the highest-ROAS channel for established brands.
TikTok Shop Ads
Video Shopping Ads, Product Shopping Ads, Live Shopping Ads, and GMV Max. Built for an audience that's friction-sensitive at checkout and signal-rich at the shelf.
Let's Talk
Ready to scale on every channel that matters? Let's map your plan.
Tell us about your brand and we will pressure-test where the highest-ROI work lives.
Free strategy session · No contracts · Response within 24 hours