Free Tool
ROAS Calculator
Enter your ad spend and revenue to instantly calculate your return on ad spend, net profit, and break-even point.
How to Use This ROAS Calculator
Start by entering your monthly ad spend and the revenue generated from those ads. The calculator instantly shows your ROAS, which tells you how many dollars you earn for every dollar spent on advertising.
For a more complete picture, add your total cost of goods sold (COGS). This unlocks your Net ROAS, which factors in product costs and shows whether your ad campaigns are actually profitable after fulfillment.
If you enter your total order count, you will also see your CPA (cost per acquisition), which is critical for understanding how much you are paying to acquire each customer.
The break-even ROAS tells you the minimum ROAS you need to cover your costs. Any ROAS above that number means profit. Any ROAS below means you are losing money on every sale.
Frequently Asked Questions
What is ROAS?
ROAS stands for Return on Ad Spend. It measures how much revenue you earn for every dollar spent on advertising. A ROAS of 4x means you earn $4 for every $1 in ad spend.
What is a good ROAS for eCommerce?
A good ROAS depends on your margins. Most eCommerce brands target 3x-5x ROAS. Brands with high margins (60%+) can be profitable at 2x, while low-margin products may need 5x+ to break even.
What is the difference between ROAS and ROI?
ROAS measures ad revenue relative to ad spend only. ROI (Return on Investment) factors in all costs including COGS, shipping, overhead, and ad spend. Net ROAS in our calculator is closer to a true ROI metric.
How do I improve my ROAS?
Focus on three levers: increase conversion rate through better product listings and landing pages, raise average order value through bundling and upsells, and lower CPC through better ad targeting and creative testing.
Let's Talk
Want expert help improving your ROAS?
Free strategy session · No contracts · Response within 24 hours