What surface do the dashboards live in?

Usually Looker Studio (free, shareable, owned by the client) or Sheets. Power BI and other platforms on request. We don't lock you into our own tooling.

How fresh is the data?

Most dashboards refresh daily from API connectors. Manual annotations and analysis updated weekly by the team. Nothing relies on a once-a-month export.

Can you build a custom unit economics model?

Yes. Per-SKU unit economics is one of the most common dashboard builds. It includes COGS, channel fees, ad spend allocation, returns, and operating margin.

What's the cost of a custom dashboard set?

Included in the management retainer for ongoing clients. Available standalone (build + monthly maintenance) for brands that want reporting without full management.

Do you handle Prime Day and BFCM recaps?

Yes. Event-specific recaps are part of the operating cadence: pre-event plan, in-event monitoring, post-event recap within 5 business days.

Reporting

Customreporting,builtforhow
yourbusinessactuallyruns.

Per-client dashboards. Cross-channel attribution. ASIN keyword trackers. Custom event recaps. Living reports the team updates weekly, not a PDF you get once a month.

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What We Do

The scope, in plain English.

Per-client dashboards

Catalog, Unit Economics, Velocity, Restock, MoM/WoW/DoD Performance. Built around your business model, not a template.

Cross-channel attribution

Blended MER, branded-search lift, post-purchase survey data. The view your bank account agrees with.

ASIN keyword trackers

Weekly tracker per ASIN: indexed terms, rank changes, search-volume shifts, organic-paid split.

Restock + inventory reports

FBA-aware restock recommendations. Capacity-limit forecasting. Lead-time aware.

Custom event recaps

Prime Day, Big Deal Days, BFCM YoY. Built within 5 business days of event close.

Agency-grade roll-ups

For brands managing multiple sub-brands or marketplaces, consolidated views across all of them.

How We Do It

3 steps. No mystery.

Discovery

We map how you actually run the business: which numbers you look at weekly, which decisions they drive, which gaps you wish you had filled.

Build

Dashboards built in your preferred surface (Looker Studio, Sheets, Power BI). Initial set live in 2-3 weeks.

Maintain weekly

The team reviews and updates dashboards every week. Anomalies flagged with explanations, not just charts.

Why Us

What you actually get.

Living, not laminated

Open the dashboard any time. Numbers updated weekly by the team, not auto-generated from a black-box connector.

Tied to the operating cadence

The same team that runs your ads, ops, and SEO is the team that builds and reviews the dashboards. The numbers reflect the work.

Custom-built

No templated agency report. We build what your business actually needs to see, then iterate as the business changes.

Proof

The work behind the words.

Case study

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Case study

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Frequently Asked

Questions we get a lot.

Free tools you might use

Amazon Unit Economics

Full per-unit cost breakdown: COGS, referral fee, FBA, returns, and ad spend. See operating profit vs net margin.

Shopify Unit Economics

Calculate true profit per unit: COGS, shipping, payment processing, returns, and ad spend. Operating vs net margin.

CAC & LTV:CAC

Calculate customer acquisition cost, estimated lifetime value, and LTV:CAC ratio. See your payback period in months.

Blended ROAS / MER

Calculate your Marketing Efficiency Ratio (MER) and blended ROAS across all channels. Factor in COGS for true contribution margin.

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Let's Talk

Ready to scale on every channel that matters?
Let's map your plan.

Tell us about your brand and we will pressure-test where the highest-ROI work lives.