What Is Break-Even ROAS?
Break-Even ROAS is the minimum return on ad spend required for an ad-driven sale to generate zero profit and zero loss. It is determined entirely by your unit economics — product cost, platform fees, and shipping.
Knowing your break-even ROAS is essential for setting realistic campaign targets. If your break-even is 3x, then targeting 2x ROAS means every sale from ads loses money. Targeting 5x gives you a comfortable profit margin.
This calculator also shows target ROAS at 20%, 30%, and 40% net profit margins so you can set goals that align with your business objectives.